JTBD + Content: Using Product Reviews to Drive Content Strategy
This is a step-by-step workflow for using software review sights to mine insights on problems, pain points, and JTBD to inform customer, content, and keyword research.
Read More »7 Useful Marketing Skills (That I Used to Thrive in My Career)
One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into…
Read More »3 Marketing Strategy Examples You Can Use to Create Your Own
Everyone’s got an opinion on how to create a marketing strategy, but the key components you need to know are: Your value proposition: How your offering relates to a customer’s…
Read More »12 Simple Saas Marketing Strategies To Target in 2021
A branch of marketing that’s the talk of the town is Saas marketing. This industry has seen massive growth in the last few years due to its sheer uniqueness. As…
Read More »Paid Media Marketing in 2021: 8 Changes Marketers Should Make via @johnelincoln
A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan. The post Paid Media Marketing in 2021:…
Read More »5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster
Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing…
Read More »Its time to Increase Sales on Bonanza Marketplace. Know How?
Reaching the target audience takes efforts, check whether you are making it. You have started selling on Bonanza, but you aren’t getting sales. Maybe it’s time you rethink your marketing…
Read More »Digital Marketing Trends of 2021 – Part II
Last week in Digital, we spoke about the fundamental digital marketing trends that we can expect to see in the upcoming year. This week, we will talk about those trends…
Read More »Marketing Objectives: How to Set Them Right (with Examples)
Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following,…
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