Internal communication plan: How SMB marketing teams can achieve growth
30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can…
Read More »How to Write Creative Product Descriptions (That Convert)
Looking for actionable information about how to write effective product descriptions? You’ve come to the right place. In this 4,000+ word product description guide, we’ll take a look at: What…
Read More »15 Tools to Boost Your YouTube Marketing
YouTube has become a valuable marketing option for struggling businesses in 2020. Check out recommendations for specific tools you can use to optimize your YouTube content.
Read More »Track These 3 SEO KPIs to Make Better Marketing Decisions
In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no…
Read More »How to Build a Winning Content Marketing Strategy in 9 Steps
Because when you have one, you’ll be able to achieve results like this: And this: In this post, I’ll show you how to create a winning content marketing strategy based…
Read More »Out With the Old: How to Modernize Your Content Strategy
You can’t build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools that are designed for the job. And the same…
Read More »How to Outsource SEO (Simple Framework)
But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully outsourcing SEO…
Read More »Top 10 Advantages of Facebook Marketing for Your Business via @digital_future
Here are five ways Facebook still gives you a marketing advantage at every stage of the sales funnel. The post Top 10 Advantages of Facebook Marketing for Your Business via…
Read More »What Is Share of Voice? How to Measure It Across Channels
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for…
Read More »Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit via @BrianHarnish
Regularly monitor website updates to ensure site mismanagement doesn’t cause issues later. Here’s how to identify issues that can occur in the process. The post Ongoing Website Updates: 9 Major…
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