Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent…

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How to Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan

Should you stick to individual budgets or try out shared budgets to avoid overspending? Here’s what you need to know to maximize your ad spend. The post How to Avoid…

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What is Keyword Cannibalization and How Do You Fix It?

What is keyword cannibalization and how do you fix it? When two or more of your pages target the same keyword, your rankings might suffer from keyword cannibalization. And of…

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