AI Overviews Reduce Clicks by 34.5%

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…

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How to build a tiny online store in a few minutes

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What Search Marketers Need to Know About Criteo’s Retail Media Platform via @ebkendo

Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started The post What Search Marketers Need to Know…

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