The anatomy of a negative SEO attack
30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative…
Read More »The latest news in SEO and WordPress: November 2020
Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the…
Read More »PageRank sculpting: How to get more from your links
30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce…
Read More »What the commoditization of search engine technology with GPT-3 means for Google and SEO
30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially…
Read More »1000 Ranking factors: How Google finds signals through the noise
30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses…
Read More »Yoast SEO 14.4: An improved publishing flow
Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this…
Read More »How to turn your customer feedback into a driving force for your product
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple…
Read More »Google Lens Study: Results From 65,388 Visual Searches
We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including:…
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