How social media influence 71% consumer buying decisions
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by…
Read More »Page speed is a big deal – Why? It impacts SEO rankings
30-second summary: Consumers expect ≈ and apps to respond quickly. Each second of delay can cost $100K in lost revenue for brands. There are tools to help understand a page’s…
Read More »Four ways to test your marketing ideas instead of trusting blogs
30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are filled with untested theories and…
Read More »How to use trending keywords from current events in content marketing
30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner….
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