Bad Backlinks: A Complete Guide on Spotting and Avoiding Them

Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating…

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Should you use Google’s updated Disavow Links tool?

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it…

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