SEO’s 5 Stages of Grief (And How to Adapt to AI SEO)
Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to…
Read More »E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust
The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the…
Read More »6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)
The world has changed and businesses need to adapt to the new needs of their customers if they’re going to grow. The best way to do that is through empathy,…
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