Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one? The post Google vs. Microsoft Bing: A…
Read More »What is on-page SEO?
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will…
Read More »Google’s algorithm is amazingly smart and incredibly dumb at the same time
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t…
Read More »Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same…
Read More »Yoast Local SEO 13.9: Primary location & shared properties
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes…
Read More »How to Lower PPC Churn Rates
It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking:…
Read More »Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern
Google’s John Mueller says there’s no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat…
Read More »What does Google do?
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO:…
Read More »Google: Fine If AMP Page Has More Ads Than HTML Page via @MattGSouthern
Google’s John Mueller says the search engine’s recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads. The post Google: Fine If AMP Page Has…
Read More »Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a…
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