How to Get to the Top of Google’s Search Results [Interactive Guide]

For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result,…

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How to Do Keyword Research for SEO

There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly…

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Google Ads Rolling Out Multiple Updates to App Campaigns via @MattGSouthern

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.  The post Google Ads Rolling Out Multiple…

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Google: Be Careful Relying on 3rd Parties to Render Website Content via @MattGSouthern

Google’s Martin Splitt cautions site owners about the challenges that come with using JavaScript content rendered by third-parties, such as blog comment sections. The post Google: Be Careful Relying on…

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Should you optimize your content for questions?

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and…

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Google Maps Goes Social Giving Each User Their Own Profile via @MattGSouthern

Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted. The post Google Maps Goes Social…

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9 Reasons Google Rankings Suddenly Dropped: Recovery Guide

Imagine checking the ranking report and your website’s positions have suddenly taken a nosedive. Years of hard work gone in a day. What would you do? To keep you prepared,…

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Nine mistakes to avoid when contacting websites for backlinks

30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites…

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Google Advises Site Owners of Rise in ‘Work From Home’ Searches via @MattGSouthern

Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The post Google Advises Site Owners of Rise in ‘Work From…

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Local SEO: why your site should have a store locator

In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local…

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