Google to See Unprecedented Drop in Ad Revenue via @MattGSouthern
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020. The post Google to See Unprecedented Drop…
Read More »Apple Safari to Block Google Analytics From Collecting Data via @MattGSouthern
Apple’s latest version of macOS contains an updated version of the Safari browser that blocks trackers, including Google Analytics, from collecting user data. The post Apple Safari to Block Google…
Read More »Ecommerce marketing this Independence Day will be tricky: Four must dos
30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests. People who are extremely anxious and frustrated in…
Read More »Yoast SEO 14.4: An improved publishing flow
Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this…
Read More »Google is Offering Businesses Free Promotion in Google Maps via @MattGSouthern
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months. The post Google is Offering Businesses Free…
Read More »Noindex a post or page in WordPress, the easy way!
Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with…
Read More »How to Carefully Craft an Unmatched Link Building Strategy
Have you ever dreamt of your business showing up on the first page of Google? You probably have – and for a good reason. It’s no secret that acquiring a…
Read More »Voice Tweets & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld
This week on Marketing O’Clock, we cover Twitter’s new voice tweet functionality, Google Ads’ new targeting restrictions, Spotify’s self-serve video ads, and more. The post Voice Tweets & This Week’s…
Read More »Google Explains Why Field Data is More Reliable Than Lab Data via @MattGSouthern
Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools. The post Google Explains Why Field Data…
Read More »Do Headings Really Impact Rankings?
They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS…
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