Do HTML Sitemaps Offer Any SEO Benefit?
Years ago, HTML sitemaps offered a clear SEO benefit to websites. They made site crawling easier for search engines and helped to distribute PageRank. XML sitemaps have long been a…
Read More »Manage your readers’ expectations to reduce the bounce rate of your post
Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion…
Read More »Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things…
Read More »What is anchor text and how to improve link text?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined….
Read More »How to Boost Your SEO by Using Schema Markup
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once…
Read More »How to use headings on your site
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what…
Read More »Image SEO: How to optimize your alt text and title text
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But…
Read More »Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML. The post Google Combines Hreflang Signals from HTML & Sitemaps…
Read More »An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But…
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