What is anchor text and how to improve link text?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined….
Read More »How to Boost Your SEO by Using Schema Markup
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once…
Read More »How to use headings on your site
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what…
Read More »Image SEO: How to optimize your alt text and title text
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But…
Read More »Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML. The post Google Combines Hreflang Signals from HTML & Sitemaps…
Read More »An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But…
Read More »How to Efficiently Write the Perfect Meta Description
Here’s how the code snippet looks: <meta name= “description” content= “Site Explorer runs on a huge database of 12 trillion links and 402 million tracked keywords to give you the…
Read More »How to Stop AdBlock Blocking Images on Your Website
Intrusive and annoying ads on the website are often the reason why the users install ad blockers. The most popular one is a browser extension AdBlock. However, AdBlock not only…
Read More »Google Lets Retailers Customize Product Info in Search Results via @MattGSouthern
Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute. The post Google Lets Retailers…
Read More »Google’s John Mueller: Use Images Instead of HTML to Display Charts via @MattGSouthern
Google’s John Mueller speaks on whether it’s okay to publish charts as images, or if it’s more beneficial to use HTML. The post Google’s John Mueller: Use Images Instead of…
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