How to optimize for the Instagram algorithm in 2020
30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds. Ever since the platform left the chronological feed behind and moved to…
Read More »Facebook Messenger Merging With Instagram Direct via @MattGSouthern
Facebook is giving users the option to merge their Messenger inbox with Instagram Direct, which grants the ability to send messages across platforms. The post Facebook Messenger Merging With Instagram…
Read More »How to Find Your Target Audience
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll…
Read More »Seven brand health metrics and how to measure them
30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand…
Read More »How to get more leads on Instagram: 10 Highly effective tactics
30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to…
Read More »The latest news in SEO and WordPress: July 2020
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week,…
Read More »How to plan your social media strategy for any business
30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk…
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