Five content promotion strategies SaaS marketers should implement today

30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion…

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Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, the team covers new shopping features on Facebook and Instagram, Google career certificate courses, and more. The post Expanded Ecommerce on Facebook & Instagram &…

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Best POS Systems

Some years ago, POS systems were a luxury reserved for only big enterprise businesses.  Thankfully, not anymore.  Today, there’s an abundance of options to go round for companies of all…

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How to optimize for the Instagram algorithm in 2020

30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds.   Ever since the platform left the chronological feed behind and moved to…

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Instagram is Adding Suggested Posts to the Main Feed via @MattGSouthern

Instagram’s main feed will now show posts from people you don’t follow, after you’re caught up with content from the people you do follow. The post Instagram is Adding Suggested…

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Facebook Messenger Merging With Instagram Direct via @MattGSouthern

Facebook is giving users the option to merge their Messenger inbox with Instagram Direct, which grants the ability to send messages across platforms. The post Facebook Messenger Merging With Instagram…

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How to Find Your Target Audience

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll…

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Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand…

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Facebook Brings Small Business Fundraisers to Instagram via @MattGSouthern

Facebook is bringing fundraisers for personal causes to the Instagram platform, which small businesses can utilize to raise money. The post Facebook Brings Small Business Fundraisers to Instagram via @MattGSouthern…

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How to get more leads on Instagram: 10 Highly effective tactics

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to…

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