How to Find Your Target Audience
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll…
Read More »Seven brand health metrics and how to measure them
30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand…
Read More »How to get more leads on Instagram: 10 Highly effective tactics
30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to…
Read More »The latest news in SEO and WordPress: July 2020
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week,…
Read More »How to plan your social media strategy for any business
30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk…
Read More »Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course
E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online, you can expect there to be massive growth in…
Read More »Tips for your local SEO content strategy
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content…
Read More »The welcoming community of WordPress
“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software…
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