Pinterest SEO guide: Eight tips for search-friendly pins

30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top…

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How to plan an SEO campaign for higher rankings

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new…

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B2B lead generation using Instagram Stories: Six tips with examples

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to…

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Four marketing strategies to increase app store downloads and engagement

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO,…

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What Facebook Watch Means for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and…

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How brands should meet customers in their new (virtual) reality

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons,…

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SEO takeaways from 2020: A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was…

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Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team dives into Google’s plans for passage-based ranking, TikTok and Instagram Reel’s entrance into Google Discover, and more! The post Google Clarifies Passage-Based Ranking, 2020 Clockscars &…

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10 Alternatives to Google Hangouts on Air

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business…

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Need to step up your social media marketing? Follow this recipe

30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s…

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