Five video optimization tips to help boost your landing page conversions
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When…
Read More »How much impact can visual identity have on your organic visibility?
30-second summary: A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds…
Read More »How long does SEO take to show results?
30-second summary: The only way to determine any time frames is to determine your client’s goals and flesh out a lot of “it depends” before a commitment There are a…
Read More »How to manage SEO clients’ expectations
30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It…
Read More »Using videos to optimize engagement in search-driven buyer journeys
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers…
Read More »How to drive B2B conversions from your organic traffic
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B…
Read More »Three critical keyword research trends you must embrace
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just…
Read More »How to create B2B content that ranks and drives sales
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content…
Read More »Seven Google alerts SEOs need to stay on top of everything!
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be…
Read More »Here’s how you can master your next seasonal digital marketing campaign
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when…
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