Now is the best time to stitch your search marketing loopholes before 2022
30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO…
Read More »Using SEO data analytics to identify business gaps
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities…
Read More »How to Target Parents Through Paid Ads
One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of…
Read More »An Introduction to Pay-Per-Click (PPC) Paid Marketing
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721 Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The…
Read More »The latest news in SEO and WordPress: September 2020
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us…
Read More »Podcasts and internet marketing: Are you missing the boat?
30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four…
Read More »Marketing strategies during COVID-19 times
30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in messengers, it can receive subscribers – even without the support. SMM is less about direct sales and more about building a link between user and brand, and content plays a primary role in this. The main task now is to build an approximate plan to get back to the world and maintain feedback with clients and the team. In this article, we discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. Not everyone was as lucky in the pandemic as mask manufacturers, food delivery companies, Zoom, and others. The offline business had to decide: either to quickly move all the work online or limit the business in all directions. In this article, we will discuss marketing strategies during COVID-19. Simply moving to the Internet is not enough:…
Read More »Digital marketing during COVID-19 times: Data-driven insights
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and…
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