How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…
Read More »Seven first-party data capturing opportunities your business is missing out on
30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users…
Read More »The Amazon Stats That Every Retailer Should Know
In 1994, Jeff Bezos quit his job and set up Amazon in his garage. A year later, the first item was purchased from Amazon – a book. Within 30 days,…
Read More »