The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester
Citation tools answer a different question than rank trackers did: not why you appeared, but whether the phrase you’re chasing has already settled. The post The Keyword Universe Was Always…
Read More »How to Focus on Topics (Not Keywords) in Your SEO Strategy
The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time….
Read More »What Are Secondary Keywords? (And How to Use Them)
Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this…
Read More »The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows…
Read More »Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses…
Read More »I Got 129.7% More Traffic With Related Keywords
In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There…
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Buyer Intent Keywords Convert Better. Here’s How to Find Them
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer…
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Keyword Diversification: Cannibalization’s Good Twin (SEO Study)
Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent…
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