Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) was once defined by the number of keywords and synonyms scattered across your content. If you used the right word enough times, you’d rank. Those days…
Read More »Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content via @sejournal, @marthavanberkel
Here’s how SEO and content teams can build a knowledge graph to shape brand visibility in machine-led experiences. The post Merging SEO And Content Using Your Knowledge Graph To AI-Proof…
Read More »What is Google’s Knowledge Graph?
If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block…
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