LLMO Is in Its Black Hat Era
That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…
Read More »Google Is Looking Out for #1. It’s Time You Do, Too
The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches….
Read More »Google SEO Mythbusting: Is More Content Better? via @MattGSouthern
Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. The post Google SEO Mythbusting: Is More…
Read More »