LinkedIn Adds New Profile Features to Address Career Gaps via @sejournal, @MattGSouthern
LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. The post LinkedIn Adds New…
Read More »How to Target Generation X Through Paid Ads
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers….
Read More »Three critical PPC trends to watch for in 2021
30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its…
Read More »The Panda anniversary and what we desperately must remember about search
30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites…
Read More »LinkedIn Users Can Now Control Who Sees Their Posts via @MattGSouthern
LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences. The post LinkedIn Users Can Now…
Read More »LinkedIn Launches 6 Free Advertising Courses via @MattGSouthern
LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. The post LinkedIn Launches 6 Free Advertising Courses via…
Read More »LinkedIn: Top 15 In-Demand Jobs in 2021 via @MattGSouthern
LinkedIn data revels the top 15 in-demand jobs in 2021 and the most important skills needed for each position. The post LinkedIn: Top 15 In-Demand Jobs in 2021 via @MattGSouthern…
Read More »6 Best Marketing Podcasts (Most Voted For)
We also got suggestions from other Facebook marketing groups, Twitter, and LinkedIn. In total, we received close to 90 suggestions and hundreds of votes—with most going to just six podcasts….
Read More »LinkedIn Lists the Top Marketing Professionals of 2020 via @MattGSouthern
LinkedIn is unveiling its annual ‘Top Voices’ report which includes lists of the most influential professionals across different verticals. The post LinkedIn Lists the Top Marketing Professionals of 2020 via…
Read More »The rise of vertical search engines
30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks…
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