How to Use Paid Ads to Market to Pet Owners Effectively

American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce.  Online spending for this $70 billion industry is…

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How to Target Baby Boomers Through Paid Ads

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s…

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