How Voice Search Ads Are Changing The Search Term Report in 2026
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “best running shoes” or “mortgage rates NYC” that…
Read More »Case Study: How Entity Linking Can Support Local Search Success via @sejournal, @marthavanberkel
Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments. The post Case Study: How Entity Linking Can Support Local Search Success appeared first…
Read More »Every Marketer Says You Need “Taste”. Here’s What That Actually Means
With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can…
Read More »Anthropic Research Shows How LLMs Perceive Text via @sejournal, @martinibuster
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first…
Read More »AI Optimization: How to Rank in AI Search (+ Checklist)
When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a…
Read More »How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What…
Read More »LLM Visibility: What It Is and How to Optimize for It
If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited…
Read More »What We Actually Know About Optimizing for LLM Search
If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to…
Read More »Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval via @sejournal, @DuaneForrester
Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems. The post Semantic Overlap Vs. Density: Finding The Balance…
Read More »76% of AI Overview Citations Pull From Top 10 Pages
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results…
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