The Definitive Guide to SEO Strategy in 2021
The year 2020 was relatively drama-free for SEO. Most of the algorithm updates had mild effects and there is no need to do any big adjustments to your SEO strategy….
Read More »Digital Marketing Trends of 2021 – Part II
Last week in Digital, we spoke about the fundamental digital marketing trends that we can expect to see in the upcoming year. This week, we will talk about those trends…
Read More »Meta Keywords: What Are They and Should You Use Them?
Here’s an example of a meta keywords tag: <meta name=”keywords” content=”seo, search engine optimization”/> It’s easy to add meta keywords in most website builders and CMS’, but should you bother?…
Read More »How to Integrate Social Media Data into Your SEO Strategy
Want to enhance coordination of SEO strategy and establish more relevant and engaging content and digital PR campaigns? By following this process, you will be able to identify which keywords…
Read More »16 Ways to Calculate the ROI of Your SEO Campaigns
How do you measure the ROI of your SEO campaigns? Without calculating ROI, you can’t know if your SEO efforts are having the desired impact. But measuring the success of…
Read More »SEO PowerSuite Launches the Updated Link Prospecting Tool
SEO PowerSuite has just released the updated version of its link prospecting tool LinkAssistant. The tool now provides smart link opportunity suggestions based on competitors, topics, or link building techniques.
Read More »18 Ways to Write a Perfect Meta Description to Boost Your CTR
Why are meta descriptions important? Although meta description tags do not directly impact your search rankings, a good meta description can improve your click-through rates (CTR) from SERPs, which in…
Read More »Google Ads Unveils Enhancements to Lead Form Extensions via @SusanEDub
Automation and efficiency for advertisers are welcome updates to the Lead Form Extension feature for Google Ads. The post Google Ads Unveils Enhancements to Lead Form Extensions via @SusanEDub appeared…
Read More »10 Ways Website Structure Can Affect SEO via @MaddyOsman
The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues. The post 10 Ways Website…
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