Online audience research: how to analyze your audience
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms…
Read More »Easier online shopping with eCommerce filters for products
Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offer your customers a filtering option….
Read More »The ultimate guide to content SEO
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality…
Read More »Instagram for your business: a guide to getting started
Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And…
Read More »eCommerce usability: the ultimate guide
Usability is an integral part of holistic SEO. It influences factors such as bounce rate, time on page and conversion rate, to name a few, and many of these metrics…
Read More »Holiday season / Black Friday SEO: 7 tips to start preparing!
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to…
Read More »Analytics: 5 tips to measure your Black Friday success
Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online…
Read More »Site structure: the ultimate guide
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on…
Read More »Local SEO: why your site should have a store locator
In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local…
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