Mapping Digital Marketing KPIs To Business Outcomes via @sejournal, @coreydmorris

Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights. The post Mapping Digital Marketing KPIs To Business Outcomes appeared first on…

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2 Types of Content Marketing KPIs You Should Track (Separately)

  For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing….

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7 Marketing KPIs Actually Worth Tracking

All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything for the sake of it. It’s counterproductive. Know your metrics, measure them well,…

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