SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model…
Read More »How to Check Subscriber Count on YouTube, Instagram, Twitter, & More
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you…
Read More »How to Run Effective Food Ads
The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually. It’s also an area where new trends are…
Read More »Pinterest Expands Shopify Integration Worldwide via @sejournal, @MattGSouthern
Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. The post Pinterest Expands Shopify Integration Worldwide…
Read More »How to Use Paid Ads to Market to Pet Owners Effectively
American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is…
Read More »How to Target Baby Boomers Through Paid Ads
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s…
Read More »How to Target Generation X Through Paid Ads
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers….
Read More »How to Target Millennials Through Paid Ads
Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age…
Read More »When Should You Use Progressive Web Apps?
The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact…
Read More »The future of Google and what it means for search
30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a…
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