Lead Generation: What is it, Effective Strategies & Tools
Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with…
Read More »We Analyzed 3.6 Billion Articles. Here’s What We Learned About Evergreen Content
We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a…
Read More »Personal Branding: How to Go from Zero to Hero in No Time
Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone…
Read More »SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model…
Read More »How to Check Subscriber Count on YouTube, Instagram, Twitter, & More
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you…
Read More »How to Run Effective Food Ads
The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually. It’s also an area where new trends are…
Read More »Pinterest Expands Shopify Integration Worldwide via @sejournal, @MattGSouthern
Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. The post Pinterest Expands Shopify Integration Worldwide…
Read More »How to Use Paid Ads to Market to Pet Owners Effectively
American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is…
Read More »How to Target Baby Boomers Through Paid Ads
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s…
Read More »How to Target Generation X Through Paid Ads
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers….
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