How to Calculate Share of Voice (+ Why it Matters for SEO)
Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where…
Read More »What Is Agentic Search? (And Why SEOs Need to Pay Attention)
AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal…
Read More »B2B Social Media Marketing: Build a Winning Strategy
While most direct-to-consumer brands are maximizing their social media presence with polished content and paid ads, many business-to-business companies (B2Bs) are still stuck in broadcast mode. They treat social like…
Read More »How to Do B2B Keyword Research Using Ubersuggest
When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer is always the same: “Content matters.” This is especially true…
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Build a Simple Website with Zoho Sites (No Designer Needed!) 🌐
You got the domain. Now let’s build the site. 💻 Zoho Sites is drag + drop easy, and I’ll walk you through it like your biz bestie. #zoho #websitetips #smallbizsetup…
Read More »ChatGPT Advertising: A New Channel for Marketers?
OpenAI just dropped a hint that could reshape digital advertising forever. They’re exploring ads on ChatGPT. Right now, ChatGPT doesn’t run ads. But OpenAI’s CFO recently confirmed they’re considering advertising…
Read More »Answer Engine Optimization (AEO): How to Win in AI Search
Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your brand shows up inside AI-generated answers — not just on…
Read More »Getting Cited in LLMs: A Guide to LLM Seeding
Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an unfortunate glitch, but a big…
Read More »LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs
I asked ChatGPT: “What are the best resources to learn SEO in 2025?” The response mentioned Backlinko twice. Here’s the thing: We don’t rank #1 in Google for “best SEO…
Read More »Generative Engine Optimization (GEO): How to Win in AI Search
Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO…
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