Technical SEO Audits: Tips For Successful Implementation
According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these…
Read More »5 Excel Tricks for Creating Paid Ad Campaigns
To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet…
Read More »Video SEO Marketing: Maximizing Your Visibility On Search
Using video as part of your search engine optimization (SEO) tactics is a great way to earn more real estate on the SERPs, get more clicks on your content, and…
Read More »How to Run Effective eBay Ads
You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of…
Read More »Data-backed insights on featured snippet optimization
30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the…
Read More »The relation between ecommerce, SEO and SEM
30-second summary: What’s the difference between SEO and SEM? What are the elements of a successful search strategy? How can marketers choose a winning formula for their business goals? Goodway…
Read More »Eight simple steps to write epic product descriptions that boost conversions
30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta…
Read More »Five hacks to enhance your organic CTR and rankings in SERPs
30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta…
Read More »How to use XPath expressions to enhance your SEO and content strategy
30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well…
Read More »We Analyzed 306M Keywords. Here’s What We Learned About Google Searches
We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and…
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