How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every…
Read More »The 4 Ps of Marketing: How to Apply Them in the AI Era
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these…
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How to Design A WiX Website – Step by Step Tutorial
I realise this is a long video. I had an idea to just design a local service website (mechanic) the way I usually would, so people could follow along in…
Read More »Click Fraud Blocking: Your Search Ads Secret Weapon?
In the quest for more conversions, there’s an element most PPC advertisers overlook; invalid traffic—aka IVT, fake traffic, click fraud, or ad fraud. You might have noticed the IVT column…
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