Audience Research: How to Know What Your Buyers Really Want
If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers…
Read More »How to write an effective summary for your content
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. A summary gives your reader…
Read More »How to Create Ultimate Guides to Drive Leads, Traffic, and Conversions
Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be a great way to get traffic, build links, and increase…
Read More »The readability checks in Yoast SEO: a closer look with our linguists
This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead,…
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