10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong?…
Read More »Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from…
Read More »Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without…
Read More »On-page SEO: a handy checklist to tick off in 2021 and beyond
30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so it’s easy to forget…
Read More »The ultimate guide to robots.txt
The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic…
Read More »Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive…
Read More »Five ways SEO and web design go together
30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on…
Read More »