How to Focus on Topics (Not Keywords) in Your SEO Strategy
The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time….
Read More »Focus Keywords: What They Are, and How to Choose the Right One
But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A…
Read More »What Are Secondary Keywords? (And How to Use Them)
Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this…
Read More »Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a…
Read More »Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse via @sejournal, @MattGSouthern
This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices. The post Discover Core Update, AI Mode Ads & Crawl…
Read More »Update: AI Overviews Reduce Clicks by 58%
Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems…
Read More »Is SEO Dead in 2026?
Is traditional SEO is dead? Not exactly. But definitely evolving. Google still controlled a whopping 89% of all U.S. web traffic in 2025. It’s still a search powerhouse, no doubt, but it…
Read More »45 Best Subreddits For Marketing & SEO Professionals via @sejournal, @theshelleywalsh
Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries. The post 45 Best Subreddits For Marketing & SEO Professionals appeared first…
Read More »Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)
Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today,…
Read More »A Little Clarity On SEO, GEO, And AEO via @sejournal, @martinibuster
The debate over SEO versus AEO/GEO appears to be reaching a consensus. The post A Little Clarity On SEO, GEO, And AEO appeared first on Search Engine Journal.
Read More »