Google May Expand Unsupported Robots.txt Rules List via @sejournal, @MattGSouthern

Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow. The post Google May Expand Unsupported Robots.txt Rules…

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How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO via @sejournal, @rollerblader

Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth…

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Google Web Guide: What It Is, How It Works, and What It Means for SEO

It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about…

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What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO via @sejournal, @HelenPollitt1

Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis. The post What Can Log File Data Tell Me That Tools Can’t? –…

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SEO Vs. PPC Strategy: What’s Right For Your Business? via @sejournal, @brookeosmundson

Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently. The post SEO Vs. PPC Strategy: What’s Right For Your Business? appeared…

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Keyword Intent: What It Is and How to Use It in Your SEO Strategy

But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent…

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How to Focus on Topics (Not Keywords) in Your SEO Strategy

The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time….

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Focus Keywords: What They Are, and How to Choose the Right One

But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A…

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What Are Secondary Keywords? (And How to Use Them)

Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this…

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Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss

(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a…

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