Social media techniques to integrate into your digital PR strategy
30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of…
Read More »Google: Structured Data Rarely Gives Us Unique Information via @MattGSouthern
Google gets all the information it needs about a page from the page itself, and rarely learns anything unique from structured data, says John Mueller The post Google: Structured Data…
Read More »Black Friday’s High Stakes Ad Environment in 2020 via @SusanEDub
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise. The post Black Friday’s High…
Read More »27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Do you have an internal linking strategy? For a fact, internal links are crucial for SEO–they help Google crawl through your site, they are great for passing ranking power from…
Read More »Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML. The post Google Combines Hreflang Signals from HTML & Sitemaps…
Read More »H1 Headings For SEO – Why They Matter via @martinibuster
Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date The post H1 Headings For SEO – Why They…
Read More »20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here. The post 20 of the Most Emotionally…
Read More »Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc
With more laws for website accessibility, the pressure to be compliant is ever-present. Here’s what you need to know and the steps to take now. The post Who Is Responsible…
Read More »Tomorrow! AMA with Guus Witjes, SEO & SEA consultant
Guus has been active in the online marketing field since 2004. On his path, he has helped dozens of (international) companies with getting the most out of their Search Engine Optimization…
Read More »How to Win in Competitive & Costly PPC Environments via @SusanEDub
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started. The post How to Win in Competitive & Costly PPC Environments…
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