Google: Be Careful Relying on 3rd Parties to Render Website Content via @MattGSouthern

Google’s Martin Splitt cautions site owners about the challenges that come with using JavaScript content rendered by third-parties, such as blog comment sections. The post Google: Be Careful Relying on…

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Five quick and easy ways to make surveys more effective for content marketing

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital…

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Doing More with Less: Automated, High-Quality Content Generation via @lorenbaker

Discover how technical SEOs can use the latest advances in Natural Language Understanding and Generation to create quality content at scale. The post Doing More with Less: Automated, High-Quality Content…

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Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe

Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. The post Content Guidelines: Why Your…

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Twitter is Considering These Premium Features in a Subscription Model via @MattGSouthern

Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features. The post Twitter is Considering These Premium Features in a…

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Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four…

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Google Maps Goes Social Giving Each User Their Own Profile via @MattGSouthern

Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted. The post Google Maps Goes Social…

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Nine mistakes to avoid when contacting websites for backlinks

30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites…

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Google Advises Site Owners of Rise in ‘Work From Home’ Searches via @MattGSouthern

Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The post Google Advises Site Owners of Rise in ‘Work From…

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Google on When It’s Acceptable to Use Intrusive Interstitials via @MattGSouthern

Google’s John Mueller speaks on when it’s acceptable to use an intrusive interstitial; something that’s ordinarily devalued in search results. The post Google on When It’s Acceptable to Use Intrusive…

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