The Maker SERP Squeeze: Why Should SEOs Care?

Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers…

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How to Create Unique Gift Guides for E-Commerce Content

Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy.  One reason is there are billions of options to choose from….

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Google On How it Ranks News Sources via @sejournal, @MattGSouthern

Google values transparency when it comes to elevating news sources. The company shares more information about what that means in practice. The post Google On How it Ranks News Sources…

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Mueller Touches on Google Sandbox and Honeymoon Ranking Effects via @sejournal, @martinibuster

Question about why new pages rank well then taper off results in answer that discusses Google Sandbox and Honeymoon hypotheses The post Mueller Touches on Google Sandbox and Honeymoon Ranking…

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Google Explains How to Target a Specific Country via @sejournal, @martinibuster

John Mueller shares two ways to geotarget a specific country for ranking purposes The post Google Explains How to Target a Specific Country appeared first on Search Engine Journal.

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How Do Facebook Ads Actually Work? Here’s What You Need to Know via @sejournal, @annaleacrowe

Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign. The post How Do Facebook Ads…

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New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit. The post New Ad Types for…

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What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?

Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of…

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Facebook & Instagram Users Can Hide Their Like Counts via @sejournal, @MattGSouthern

Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts. The post Facebook & Instagram Users Can Hide Their Like Counts appeared first…

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YouTube Says Videos Won’t Get Removed For Too Many Flags via @sejournal, @MattGSouthern

YouTube does not automatically remove videos or penalize channels for receiving a certain number of flags. All content goes through the same review process. The post YouTube Says Videos Won’t…

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