What Are URL Parameters? A Guide for Marketers and SEOs

URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings…

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How Providing Video Transcripts Boosts Your SEO

Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they…

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What Are Canonical Tags?

Itching to learn about canonical tags? First, let me explain why they’re relevant to your website ranking. There’s been a longstanding belief that Google penalizes duplicate content. In case you…

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IndexNow: What it is and how it benefits you

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t…

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