6 Common Google SERP Feature Misconceptions in SEO

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers’ knowledge of Google SERP features. In this post, read through the six most common…

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Microsoft Advertising’s New Rollout & More Digital Marketing News via @sejournal, @shepzirnheld

The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more. The post Microsoft Advertising’s New Rollout…

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Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27

Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one? The post Google vs. Microsoft Bing: A…

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What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will…

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Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Google’s John Mueller says there’s no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat…

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Zero Click Search Drama & Other Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more! The post Zero Click Search Drama & Other Digital…

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Website Audit with Google Search Console

Google Search Console (GSC) is a free tool that provides a great deal of reliable data and helps website owners, SEO professionals, and developers understand how their websites perform on…

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New SEO Tool Gathers Google Search Insights From 60M Queries via @MattGSouthern

A new, free tool for SEOs tracks what percentage of Google search results pages in the US contain local packs. The post New SEO Tool Gathers Google Search Insights From…

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18 Ways to Optimize Content for Search Intent

How do you optimize content for search intent? The days of improving your search rank by packing your text and HTML code with keywords are long gone. Today, in order…

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6 Proven Ways to Optimize for SERP Features

Only 3% of Google’s first page results are without SERP features. For many marketers, Google SERP features provide unique opportunities to increase website traffic and rank on Google (outside of…

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