Google’s “Project Bernanke” Favors Google Over Other Advertisers via @sejournal, @hoffman8
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know. The post Google’s “Project Bernanke” Favors…
Read More »SEO Case Study: How We 9xed Organic Traffic in 10 Months With No Backlinks
How do you build an efficient and scalable method for driving revenue through SEO content? How can you bring in predictable inbound users without having to burn all your money…
Read More »Google Product Reviews Update Goes Live in Search Results via @sejournal, @MattGSouthern
Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. The post Google Product Reviews Update Goes Live in Search Results…
Read More »Core Web Vitals: Page Speed Is Now More Important for SEO
Page experience and the included Core Web Vital metrics will officially be used for ranking pages in May 2021. Source: Google The easiest way to see the metrics for your…
Read More »3 Vital Click-Based Signals for SEO: First, Long, & Last
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.
Read More »6 Common Google SERP Feature Misconceptions in SEO
Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers’ knowledge of Google SERP features. In this post, read through the six most common…
Read More »Microsoft Advertising’s New Rollout & More Digital Marketing News via @sejournal, @shepzirnheld
The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more. The post Microsoft Advertising’s New Rollout…
Read More »Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one? The post Google vs. Microsoft Bing: A…
Read More »What is on-page SEO?
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will…
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