Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) was once defined by the number of keywords and synonyms scattered across your content. If you used the right word enough times, you’d rank. Those days…
Read More »How to Optimize Your Ecommerce Store for AI Search (7 Steps)
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on…
Read More »The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study…
Read More »SEO in 2024: Four insights from Yoast SEO experts
Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light…
Read More »SEO, Schema, and the future of search
Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search…
Read More »How to drive B2B conversions from your organic traffic
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B…
Read More »Zero click search: the new consumer comfort zone
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches…
Read More »The latest news in SEO and WordPress: September 2020
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us…
Read More »SEO proposals: Particular challenges and how to avoid getting a silent no
30-second summary: Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. A quick look at the typical…
Read More »The latest news in SEO and WordPress: August 2020
Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us…
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