The August 2026 SEO Update by Yoast recap
Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s new tools for publishers,…
Read More »Google says Reddit gets no special preference in search
Google communications representative Jennifer Kutz confirmed to The Verge that Reddit gets no preferential treatment in Google’s search rankings or AI search features. Kutz told The Verge: “Google’s AI search…
Read More »The May 2026 SEO Update by Yoast recap
Each month, we host an SEO update covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest AI-driven changes, the impact of…
Read More »Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) was once defined by the number of keywords and synonyms scattered across your content. If you used the right word enough times, you’d rank. Those days…
Read More »How to Optimize Your Ecommerce Store for AI Search (7 Steps)
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on…
Read More »The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study…
Read More »SEO in 2024: Four insights from Yoast SEO experts
Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light…
Read More »SEO, Schema, and the future of search
Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search…
Read More »How to drive B2B conversions from your organic traffic
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B…
Read More »Zero click search: the new consumer comfort zone
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches…
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