How to perform an SEO audit (with checklist)
An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you…
Read More »SEO Jobs: How to Build a Career in Search Marketing
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs…
Read More »Elevating author and publisher entities in SEO
The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically…
Read More »Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal via @sejournal, @MattGSouthern
Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…
Read More »How To Build A Diverse & Healthy Link Profile via @sejournal, @AndrewDennis33
This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile…
Read More »How a testing model is driving SEAT and CUPRA’s search marketing performance
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy…
Read More »Off-page Seo: What Is It & How Can You Take Advantage of It
As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s…
Read More »How to check the performance of your rich results in Google Search Console
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve…
Read More »How to Recover From Any Google Penalty
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update…
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