Rethinking SEO in the age of AI
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is…
Read More »How Voice Search Ads Are Changing The Search Term Report in 2026
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “best running shoes” or “mortgage rates NYC” that…
Read More »Google AI Overviews Surges Across 9 Industries via @sejournal, @martinibuster
Google AI Overviews shows fast growth across nine industries, now triggering AI Search in nearly half of all search queries. The post Google AI Overviews Surges Across 9 Industries appeared…
Read More »How to Leverage Google Natural Language to Boost Your ASO Efforts
Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has…
Read More »Perplexity AI User and Revenue Statistics
Founded in 2022, Perplexity offers an AI-powered search engine. AI tools offer a new way to search for factual information, where Perplexity stands out as an AI-native search engine that…
Read More »Site Kit by Google integration available for all Yoast customers
This first release of 2026 brings Site Kit by Google insights into your Yoast SEO Dashboard. After introducing the integration in phases throughout 2025, we are pleased to share that the rollout is now…
Read More »Go beyond CTR with 6 AI-powered SEO discoverability metrics
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting…
Read More »What Is Content Decay? How to Identify and Fix Declining Content
Have you ever noticed a blog post that used to drive tons of traffic to your site suddenly isn’t performing like it used to? Maybe it ranked on the first…
Read More »6 Proven Steps to Master Ecommerce Keyword Research
Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetify’s success. This beauty retailer was struggling with an all-too-common…
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