Google explains why hreflang alternate URLs show as “not indexed”
Gary Illyes clarified how Google handles hreflang and alternate URLs during canonicalization, explaining that these alternate versions aren’t indexed in the traditional sense. This came up in a LinkedIn thread…
Read More »We Cracked Google Maps SEO After 250 Hours – These 5 Ranking Factors Work Best
We analyzed 250+ hours of data to reveal the top 5 Google Maps ranking factors for 2025. Learn proven strategies—from review tactics to internal linking—that drive real results for local…
Read More »Haven’t started building AI-ready creatives?
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Read More »Rethinking SEO in the age of AI
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is…
Read More »How Voice Search Ads Are Changing The Search Term Report in 2026
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “best running shoes” or “mortgage rates NYC” that…
Read More »Google AI Overviews Surges Across 9 Industries via @sejournal, @martinibuster
Google AI Overviews shows fast growth across nine industries, now triggering AI Search in nearly half of all search queries. The post Google AI Overviews Surges Across 9 Industries appeared…
Read More »How to Leverage Google Natural Language to Boost Your ASO Efforts
Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has…
Read More »Perplexity AI User and Revenue Statistics
Founded in 2022, Perplexity offers an AI-powered search engine. AI tools offer a new way to search for factual information, where Perplexity stands out as an AI-native search engine that…
Read More »Site Kit by Google integration available for all Yoast customers
This first release of 2026 brings Site Kit by Google insights into your Yoast SEO Dashboard. After introducing the integration in phases throughout 2025, we are pleased to share that the rollout is now…
Read More »Go beyond CTR with 6 AI-powered SEO discoverability metrics
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting…
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