Why you should use a focus keyphrase only once

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to…

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Google’s 5 Video SEO Best Practices via @MattGSouthern

Google recommends five best practices for site owners to follow when optimizing video content for search results. The post Google’s 5 Video SEO Best Practices via @MattGSouthern appeared first on…

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YouTube SEO: How To Improve Content Marketing & Management

Businesses invest in SEO-driven content for good reason. The audience you’re trying to reach rarely, if ever, sifts through page after page in of search results. In fact, the majority…

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How to Share a Private Video on YouTube (2021)

YouTube is one of the few sites that offer the ability to privately share content. Not only are they limited to up to 50 people, but they also do not…

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Google Adds More Info About Domains in Search Results via @MattGSouthern

Google is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries. The post Google Adds More Info About Domains in Search Results…

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Coming soon: Understanding structured data course!

There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After…

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Google on How it Handles Sites With Too Many Ads via @MattGSouthern

Google’s John Mueller weighs in on how sites with lots of ads are handled when it comes to ranking in search results. The post Google on How it Handles Sites…

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Structured data for beginners: New and free training course!

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from…

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Google My Business to Log Recent Customer Calls via @MattGSouthern

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results. The post Google My Business to Log Recent…

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Five YouTube promotion mistakes that even experienced professionals make

30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help…

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