Semrush says Google is feeding rank trackers bad results, but impact is limited
Semrush says Google has been returning inaccurate results to automated collectors since late summer, the first time the company has publicly addressed what SEOs now call “poisoned SERPs.” The statement,…
Read More »The September 2026 SEO Update by Yoast recap
Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest content updates, the…
Read More »Which Data Sources Should You Care About For AI Search? via @sejournal, @chrisgreenseo
AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first. The post Which Data Sources Should You Care…
Read More »The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins. The post The Technical Signals AI Search Uses That…
Read More »Brand Mentions in 2026: How to Earn and Track Them Across the Web
You can have an impressive website, great content, and a seamless user experience. But you might still be invisible to search engines and AI tools. That’s because Google and ChatGPT…
Read More »The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester
Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category. The post The GEO Trust Gap: SEOs Want…
Read More »How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe
TransUnion’s survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded. The post How TransUnion’s AI…
Read More »The Metric Most SEOs Are Still Not Measuring In The Age Of AI via @sejournal, @SequinsNsearch
AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow. The post The Metric Most SEOs Are…
Read More »SE Ranking review (2026): Powerful, polished and no longer cheap
It’s time for my second review here at SEW, and I couldn’t be more excited. Today, I’m diving into SERanking and analyzing its features, just as I did in my…
Read More »The Google Update That’s Changing SEO (and No One Noticed)
A strange Google update happened around November 3 and it’s spiking searches for products across the board. It all points to one thing that’s changing SEO: AI Overviews Additional Resources…
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