Seven important metrics to measure content marketing ROI
30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B…
Read More »How to Find Your Target Audience
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll…
Read More »The impact of Coronavirus on digital marketing and effective solutions
30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine optimization (SEO) or social…
Read More »How to Detect and Optimize Old Content
Optimization of old blog posts would make for traffic growth as well as the creation of new ones. But that’s not as easy as it sounds because you should know…
Read More »The 2020 SEO Jobs Report
We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers…
Read More »Guide: How to effectively incorporate customer journey mapping into your marketing strategy
30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and…
Read More »LinkedIn Adds Name Pronunciation Audio Clips to User Profiles via @MattGSouthern
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation. The post LinkedIn Adds Name Pronunciation Audio Clips to User Profiles…
Read More »How Long Does It Take to Get 4,000 Watch Hours on YouTube?
It takes one year to get 4,000 watch hours (240,000 minutes) if you maintain 20,000 minutes of watch time per month. Your watch time is divided across your entire YouTube…
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